26-sprint roadmap

· GA4 conversion tracking install on shop.pigeon.com.sg
· Block staging.pigeon.com.sg in robots.txt
· Fix 4 invalid Merchant Listings (duplicate brand)
· Cracked Nipples While Breastfeeding — already drafted, pending approval

· Top 8 DEFEND URLs title + meta refresh
· Click-revenue gap audit on Aqua Wipes + Liquid Cleanser

· /bottlefeeding/ hub page refresh
· Pigeon Teat Guide rebuild (April-batch Task 2)

· /baby-wipes-singapore/ hub (NEW)
· 7 Best Baby Wipes article rebuild (April-batch Task 3, Pigeon-only direction)
· Singapore Baby Fair July 2026 — complete Pigeon guide
· What to buy at Singapore Baby Fair — Pigeon Newborn Essentials

· /breastfeeding/ hub (NEW)
· Breast pump buying guide for Singapore parents
· Wearable vs traditional breast pump options
· Returning to work — bottle introduction guide

· /bottle-care/ hub (NEW)
· Baby bottle sterilizer guide — steam vs UV vs boiling
· When to stop sterilizing baby bottles — age guide
· Product schema + AggregateRating on top 30 SKUs

· What to look for in baby wipes — Singapore parent guide
· Newborn-safe wipes — Microbiologically + Dermatologically Tested
· theAsianParent SG — pitch Aqua Wipes for inclusion in 'Best Baby Wipes' article

· Pumping schedule by baby age — newborn / 3-6mo / returning to work
· Breast milk storage guide — bag rules + freezer
· Nipple care — cream, shields, healing
· Singapore Motherhood — pitch Pigeon for 'Best Breast Pumps Singapore'

· Baby bottle buying guide — newborn through toddler
· PPSU vs T-Ester vs Glass — bottle material guide
· Anti-colic feeding + paced bottle feeding (cross-link to April-batch paced article)

· FAQ schema rollout on top 20 FAQ pages
· Mini sales page format on top 10 PDPs — Aqua Wipes, POCHItto, Smart Bottle Warmer + 7 more

· 5 CLIMB URLs rebuild — Liquid Cleanser Bundle, Breast Milk Storage 120ml, SofTouch PPSU 160ml Logo,

· Identify + qualify top 20 'best baby X Singapore' articles for Pigeon product placement
· Singapore Baby Fair October 2026 — Pigeon guide

· /baby-skincare/ hub (NEW)
· Diaper rash prevention — Singapore humid weather guide

· Baby eczema in Singapore — climate + safe products
· Natural vs medicated baby skincare — safe for newborn skin

· /oral-care/ hub (NEW)
· When to start brushing baby teeth
· Teething guide — signs, soothing, products

· /our-history/ page upgrade — Pigeon Japan 1957 heritage
· Organization schema enrichment + Wikidata sameAs

· /newborn-essentials-singapore/ hub (NEW)
· Hospital bag checklist Singapore — what to pack
· Newborn shopping list — first 90 days

· Singapore Baby Fair January 2027 — Pigeon guide
· Mini sales page format on next 20 PDPs (top 11-30 by revenue)

· /baby-weaning-singapore/ hub (NEW)
· Baby-led weaning vs spoon feeding — Singapore guide

· When to start solids — Singapore parent guide
· First foods checklist — Singapore staples

· Newborn care in Singapore — HDB living + climate
· First-time mom in Singapore — week-by-week guide

· Continue external placement push — KSP + MotherInc pitches
· Singapore Baby Fair April 2027 — Pigeon guide

· 90-day checkpoint report — non-brand share, cluster ranks, revenue attribution
· Refresh Phase 1 cluster hubs (Bottlefeeding, Hygiene, Breastfeeding)

· Mini sales page format on next 30 PDPs (top 31-60)

· Pigeon Singapore Knowledge Panel + Wikidata maintenance
· Refresh April-batch articles 6 months after publish — update + extend

· Q4 outreach push — target 4 more placements
· Article schema rollout on all blog content

· Mid-year checkpoint (6-month) — strategy v1.2 publish with measured outcomes vs targets
· Refresh Phase 2 spokes 3 months after publish

· Re-run keyword universe + competitor pull — identify new opportunity
· Year-end strategy v2.0 — measure vs T+12 targets + plan Year 2