Collections — existing + recommended
13 existing Pigeon collections plus 20 new collection recommendations. Each maps to a journey cluster, has a primary + 2 secondary keyword target (SG volume), and an estimated revenue impact.
20 new collection recommendations
Estimated $111K-$177K combined 12m revenue liftSorted by primary keyword SG volume (highest opportunity first). Full rationale + product lists in new-collection-recommendations.md.
| Status | Handle | Title | Journey cluster | Primary keyword | SG vol | Rank | Revenue 7y |
|---|---|---|---|---|---|---|---|
| NEW | /daycare-ready-kit | Daycare-Ready Kit | Returning to Work | infant care singapore | 2,400 | — | — |
| NEW | /hospital-bag-essentials | Hospital Bag Essentials | Pregnancy & Preparation | hospital bag checklist singapore | 170 | — | — |
| NEW | /nursery-setup | Nursery Setup (HDB-friendly) | Pregnancy & Preparation | nursery setup hdb | — | — | — |
| NEW | /grandparent-gift-set | Grandparent Gift Set | Pregnancy & Preparation | baby shower gift singapore | — | — | — |
| NEW | /postpartum-essentials | Postpartum Essentials | Birth & Postpartum | postpartum essentials | — | — | — |
| NEW | /first-month-celebration | First Month Celebration Gift Sets | Birth & Postpartum | first month celebration singapore | — | — | — |
| NEW | /anti-colic-feeding | Anti-Colic Feeding Bundle | Newborn Feeding (weeks 1-16) | anti colic bottle singapore | — | — | — |
| NEW | /breastfeeding-essentials | Breastfeeding Essentials | Newborn Feeding (weeks 1-16) | breastfeeding essentials | — | — | — |
| NEW | /back-to-work-pumping | Back-to-Work Pumping Kit | Returning to Work | pumping at work singapore | — | — | — |
| NEW | /baby-led-weaning-essentials | Baby-Led Weaning Essentials | Starting Solids + Weaning | baby led weaning singapore | — | — | — |
| NEW | /mealtime-mess-management | Mealtime Mess Management | Starting Solids + Weaning | baby mealtime mess | — | — | — |
| NEW | /sensitive-skin-care | Sensitive Skin Care | Hygiene & Skincare (year-round) | baby sensitive skin | — | — | — |
| NEW | /tropical-climate-care | Tropical Climate Care | Hygiene & Skincare (year-round) | baby skincare humid weather | — | — | — |
| NEW | /hawker-on-the-go-kit | Hawker On-the-Go Kit | Singapore Parenting Life | hawker centre with baby | — | — | — |
| NEW | /toddler-oral-care | Toddler Oral Care | Toddler Care (12-24m) | baby toothbrush singapore | — | — | — |
| NEW | /toddler-eczema-care | Toddler Eczema Care | Toddler Care (12-24m) | toddler eczema treatment | — | — | — |
| NEW | /festival-baby-essentials | Festival Baby Essentials | Singapore Parenting Life | cny with newborn | — | — | — |
| NEW | /sg-on-the-go-kit | Singapore On-the-Go Kit | Singapore Parenting Life | mrt with baby | — | — | — |
| NEW | /first-birthday-gift-set | First Birthday Gift Set | Mobile Baby + Safety (9-18m) | first birthday gift singapore | — | — | — |
| NEW | /baby-proofing-essentials | Baby-Proofing Essentials | Mobile Baby + Safety (9-18m) | baby proofing hdb | — | — | — |
13 existing collections
Sorted by 7y Shopify revenue| Status | Handle | Title | Journey cluster | Primary keyword | SG vol | Rank | Revenue 7y |
|---|---|---|---|---|---|---|---|
| EXISTING | /baby-fair-sales | Baby Fair Sales | Singapore Parenting Life | baby food | 1,900 | 1.0 | $152,106 |
| EXISTING | /pigeon-eco-mark | Pigeon Eco Mark | Unmapped products | pigeon | 6,600 | 2.0 | $80,590 |
| EXISTING | /hygiene | Hygiene | Hygiene & Skincare (year-round) | bottle hygiene | 10 | 1.0 | $71,385 |
| EXISTING | /bottlefeeding | Bottlefeeding | Newborn Feeding (weeks 1-16) | bottlefeeding | — | 1.2 | $60,670 |
| EXISTING | /new-arrival | New Arrival | Unmapped products | newborn care for new parents | 10 | 5.2 | $58,101 |
| EXISTING | /softouch-wide-neck-bottles | SofTouch™ Wide Neck Bottles | Unmapped products | pigeon softouch wide neck | 10 | — | $45,952 |
| EXISTING | /softouch-exclusive-20%-off | SofTouch™ Exclusive 20% off | Unmapped products | pigeon softouch peristaltic plus ppsu bottle 240ml twin pack | — | — | $45,482 |
| EXISTING | /gifting | Gifting | Unmapped products | gifting | — | 3.5 | $30,483 |
| EXISTING | /gift-set | Gift Set | Unmapped products | newborn diaper gift set | 10 | — | $30,483 |
| EXISTING | /softouch-gift-bundles | SofTouch™ Gift Bundles (NETT) | Unmapped products | newborn gift singapore | 880 | — | $14,614 |
| EXISTING | /softouch-bpp-t-ester-bottles | SofTouch™ BPP T-Ester Bottles | Unmapped products | pigeon t-ester vs ppsu | 30 | — | $10,174 |
| EXISTING | /softouch-bpp-pp-bottles | SofTouch™ BPP PP Bottles | Unmapped products | pigeon softouch pp bottle | 10 | — | $4,655 |
| EXISTING | /grooming | Grooming | Toddler Care (12-24m) | grooming | — | 6.2 | $2,299 |