Five pieces of finished work waiting for your eyes, two strategy plans needing your go-ahead, and a calendar of what we'll ship in May. Tap any card to open it.
Finished work — read each one and tell us what to change before we publish.
A redesign of your /collections/bottlefeeding page on shop.pigeon.com.sg. Products show up immediately when shoppers land. The helpful guide content (teat sizes, materials, FAQs) now lives below the products so it doesn't push them down the page.
Mueller-safe ~52 words above fold. 6 H2 sections + 8 FAQ accordion items below the grid. Entity-disambiguation rules 1 + 2 + 6 satisfied. Maps to ClickUp tickets REV-01, REV-04, REV-02.
Helps parents pick the right teat (SS, S, M, L, LL) at each stage. Covers the "drip test," troubleshooting fast/slow flow, and which teat fits which Pigeon bottle.
2,267 words · validator 91/100. Currently the URL ranks #1 for "pigeon nipple sizes" (168 clicks/mo, GSC). URL preserved.
A practical guide for breastfeeding mums dealing with cracked or bleeding nipples. Includes when to use shields, cream comparisons, and Singapore-specific context (confinement, return-to-work).
3,581 words · validator 85/100. Pivoted from the original bottle-teat angle once live GSC data showed this URL ranks for maternal queries (nipple pain, cracked nipple, dry nipples). URL preserved.
A listicle ranking 7 baby wipes including Pigeon's Natural Botanical, Pure Water, Anti-Bacterial, and PowderCool ranges, plus three competitor wipes for comparison.
2,464 words · validator 90/100. URL preserved. Two product URLs in the draft (Pigeon 100% Pure Water 30s and 80s) return 404 — flagged for Pigeon team to confirm canonical slugs before publish.
For parents whose baby cries, squirms, or refuses the bottle. Walks through paced bottle feeding, the seven most common reasons babies fight the bottle, and when to see a paediatrician.
2,991 words · validator 98/100. New URL. Targets behavioural queries ("baby fights bottle", "baby crying while bottle feeding") where AI Overviews currently dominate the SERP — article is structured to be the source the AIO cites.
Plans we'd like to start once you give us the go-ahead.
Right now, around 1 in 6 visitors to your site come from people searching for the Indian kitchen-appliance brand. They land here, get confused, and leave — some even submit warranty claims for products you don't sell. This plan walks through the homepage and sitewide changes that would teach Google to keep those visitors away.
The fix has 4 layers — homepage tags & schema (1 day), a sitewide rule book (already mapped to 7 existing tasks), Google Search Console targeting (half a day), and longer-term Knowledge Graph work (Q3+).
Internal references: REV-09 extension + REV-19 (new) + REV-20 (new). Goal: drop India-clicks from 17.6% to under 5% within 90 days.
A week-by-week calendar of the 14 tasks we'll work on next month. Includes the H1 fixes on your top revenue collections, publishing the 4 blogs above, the homepage upgrade, and the warranty-page cross-sell module.
Three tiers based on revenue impact: Top (4 tasks — biggest revenue lift), High (5 tasks — direct impact), and Foundation (5 tasks — tracking + entity hygiene that unlock everything else).
Plus a risk register at the bottom for the few things that could slip the plan (mostly access requests).
A high-level look at what's planned for May. The full week-by-week view lives in the May calendar above.
H1 fixes on 6 top-revenue collections, the bottlefeeding hub refresh, the BYOB content cluster, the warranty page cross-sell module.
Product schema upgrades on top 5 products, FAQ schema on top 20 FAQs, publishing the 4 blogs above, and a few smaller meta refreshes.
GA4 conversion tracking install, Google Search Console targeting, India region exclusion, Merchant Center audit, content pipeline build-out.