May follows the staged plan: foundational tracking and entity hygiene first (Week 1–2), then the high-revenue collection refresh + content publishing (Week 3–5). Every task here is already in ClickUp.
| Risk | Affects | Mitigation |
|---|---|---|
| WordPress Administrator access not yet granted | REV-09, REV-22, REV-19 hreflang | Email Jerome by Apr 30 with the access request. Without WP admin, REV-09 (homepage refresh) cannot ship by Jun 1. |
| GSC property access pending for both pigeon.com.sg and shop.pigeon.com.sg | REV-19 entire scope | Same Apr 30 ask. Without GSC, no clean SG-only measurement and India exclusion can't ship. |
| Merchant Center audit (REV-15) finds Shopping SERP issue on Article #3 | Article #3 publish (part of REV-10) | Articles #1, #2, #4 still publish on REV-10 ship date. Article #3 holds until cleared. No domino effect. |
| Dev capacity for H1 fix (REV-01) on 6 collections | REV-01, then cascades to REV-04 | Confirmed Shopify Themes access — The SEO lead can ship the H1 fix without dev help if Pigeon dev unavailable. 1.5d effort vs 1d. |
| Singapore branded queries decline post entity-tightening | All entity work · REV-09, REV-19, REV-20 | Guardrail metric. Monitor weekly in GSC. Rollback plan: revert hreflang + Organization schema changes within 48h if branded clicks drop >10% in any 7-day window. |